Bryan Kane

Bryan oversees FCB Canada and has chartered a vision to growth and profitability unseen in the history of the agency. Bryan brilliantly navigated the agency through a turbulent time during COVID by introducing new capabilities in strategy, content and production. The result is FCB emerged with the highest employee engagement score in the FCB network, among the most awarded creative agencies globally and domestically and a surging business poised for its next stage of growth. Bryan ensures the agency and its leadership focuses on creativity that generates an economic multiplier. Some recent examples include: Ontario Lottery game play among under 35's was eroding year over year and we partnered with a leading fashion designer to make a wearable ticket for a chance to win $1 million. Lottery ticket sales increased by over 200% within 3 weeks of the apparel release. For online grocery delivery service, Voila, we connnected trending Tik Tok food hacks with shoppable ingredients all in one swipe and saw an 11x increase in net new customers and 8x increase in Voila orders. 

Bryan oversees our 1:1 division, FCB/SIX and has invested significantly in Martech talent, infrastructure and process. Additionally, an ongoing mandate is to actively understand and apply emerging technology to drive efficiency and impact. Whether that's been uncovering templated copy automation or streamlining key performance indicator reports. Our Martech team in Canada now is a Centre of Excellence across the FCB global network as a result of Bryan's clear vision to deliver impact across our clients business. Data wins Arguments is a mantra Bryan actively champions and has invested considerable resources within FCB's Data & Analytics teams to make sure every interaction across the consumer journey is measurable for success but most importantly for continuous improvement. This approach has led to countless business building cases across BMO, Hershey, Sobeys and The Home Depot among others. 

Bryan is a trusted advisor to many of Canada's marketing leaders and has been instrumental in counseling clients on establishing or optimizing their in-house offerings based on his collaborative and deep operational expertise.