Agenda


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08:20 - 09:00

Arrival and registration

Networking Break

09:00 - 09:10

Chair's opening remarks

Presentation

09:10 - 09:30

Keynote: How AI will act as a high-octane accelerant to in-housing

Presentation

09:30 - 10:10

Panel: Why I went inside?

Panel Discussion

One of the biggest challenges for marketers building out in-house teams is attracting and retaining top talent. In this panel discussion with brand-side creative directors we'll ask them why they moved from an agency to work-in house, and what they are doing to hold onto their best talent. 

10:10 - 10:30

Not in-housing, but close

Panel Discussion

Marketers and agency leaders discuss the use of implementation agencies that specialize in high volume content production typically associated with in-house models. 

10:30 - 11:00

Morning networking break

Networking Break

11:00 - 11:30

Case Study: The in-house brand advantage

Case Study

In-house agencies have a lot to deal with internally and externally. They can be considered by their colleagues as a cheap or inferior option to external agencies who have traditionally led brands through strategy and big production. 

As in-house agencies become more prolific, their work needs to follow suit and the best work needs to move the dial for the brand. Discover how to forge an in-house approach through the lens of brand strategy unlocking great work and a unique hybrid agency model where the in-house agency sits firmly at the top table. 

11:30 - 11:55

Panel: How in-housing is the safe data play

Panel Discussion

The concerns and challenges of data and consumer privacy are too big to ignore. In a moderated panel discussion, with both brand side and agency execs, we'll explore the pros and cons of taking your media planning and buying in-house in a privacy-first age. 

11:55 - 12:00

Closing remarks

Presentation