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Networking Break
Presentation
Presentation
Panel Discussion
One of the biggest challenges for marketers building out in-house teams is attracting and retaining top talent. In this panel discussion with brand-side creative directors we'll ask them why they moved from an agency to work-in house, and what they are doing to hold onto their best talent.
Panel Discussion
Marketers and agency leaders discuss the use of implementation agencies that specialize in high volume content production typically associated with in-house models.
Networking Break
Case Study
In-house agencies have a lot to deal with internally and externally. They can be considered by their colleagues as a cheap or inferior option to external agencies who have traditionally led brands through strategy and big production.
As in-house agencies become more prolific, their work needs to follow suit and the best work needs to move the dial for the brand. Discover how to forge an in-house approach through the lens of brand strategy unlocking great work and a unique hybrid agency model where the in-house agency sits firmly at the top table.
Panel Discussion
The concerns and challenges of data and consumer privacy are too big to ignore. In a moderated panel discussion, with both brand side and agency execs, we'll explore the pros and cons of taking your media planning and buying in-house in a privacy-first age.
Presentation
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