Candice Troupe

An innovative marketing and customer experience leader recognized for transforming brands and driving growth both in B2B and B2C, Candice has in-depth experience in creating and delivering loyalty and data-driven marketing programs including customer relationship management, digital transformation, channel product development, and ecommerce. With strong knowledge of loyalty, retail, payments, insurance, travel and transit – from LoyaltyOne to Metrolinx to Scene+ – Candice has a track record for ensuring informed strategy is paired with nimble, pragmatic execution to drive results. At Scene+, Candice is responsible for all things marketing and communications as well as leading growth and development for the partners network at Scene+, which includes program owners Scotiabank, Cineplex Inc. and Empire Company Limited and brands such as Expedia, Recipe Restaurants, Home Hardware, Rakuten and most recently, Shell Canada.