Cass Zawadowski

Cass is a dynamic marketing and creative leader with over 20 years of transformative experience across both the agency and brand landscapes. Her leadership is defined by authenticity, calculated risk-taking, and a relentless pursuit of excellence, empowering teams to deliver data-driven, creative solutions that not only resonate but elevate brands. Her international experience spans three continents and seven cities, offering her unparalleled global perspective on brand building. She currently leads global creative for Lyft, crafting powerful consumer and brand experiences that drive meaningful business growth. A recognized industry thought leader, Cass has served on prestigious global award juries, including the Effies, CMAs, LIAs, Clios, One Show, Shots Europe, and the Global WPP Health & Wellness Creative Council.