Cass Zawadowski

Cass is a creative and strategic leader with 20+ years of experience driving brand excellence across agency and brand-side roles in global markets (North America, Europe, Asia). She currently leads Global Creative at Lyft, creating meaningful consumer-first experiences through tech-rich creativity and innovation. She builds high-performing teams, scales capabilities within complex organizations, and champions culturally nuanced marketing and brand campaigns that deliver results. Her reputation rests on blending creative vision with business acumen, taking calculated risks, moving fast, and developing talent along the way.