Ian Buck

Ian Buck is the Co-Founder of BaD Mktg, a senior-led creative company redefining how modern marketing teams operate. With over 25 years of experience across PR, social, digital, and advertising, Ian specializes in blending big-idea thinking with practical, scalable execution. He has spent more than 15 years building creative businesses and leading campaigns for Canadian and global brands. His focus has always been on building strategies, platforms and campaigns that connect emotionally, drive advocacy, and deliver measurable results. Today, Ian focuses on helping brands move faster and work smarter through senior-led creative strategy, AI-powered workflows and a model built around value rather than billable hours.