Julie Pacheco

Julie Pacheco is the VP of Loblaw Agency – the retailer’s in-house creative arm – where she oversees a 120-person team (plus a sizable freelance roster) responsible for everything from private label packaging and national campaigns to in-store radio and experiential programs. Her team supports product brands like PC and No Name, as well as banners such as Shoppers, No Frills, Real Canadian Superstore and Loblaws.