Paulo Salomao

Paulo Salomao is the Founder and CEO of King Ursa, one of Canada’s leading independent creative agencies known for blending creativity, media, cultural intelligence, and AI-driven strategy under one roof. As the architect behind the agency’s “Creativity with Teeth” philosophy, Paulo built King Ursa around the belief that advertising should not just generate impressions, it should drive action, conversation, memory, and measurable business growth.

Under his leadership, King Ursa has evolved into a challenger agency recognized for helping brands earn relevance in culture before amplifying through media. The agency has serviced and continues to work with national and global brands including Grupo Bimbo, Takis, Burnbrae Farms, and the City of Toronto.

Paulo is also Chair of the Institute of Canadian Agencies’ Growth and AI Adoption Committee, where he helps shape conversations around the future of creativity, agency transformation, and AI integration across the Canadian marketing industry.

He created King Ursa’s proprietary cultural intelligence product, which translates real-time cultural signals into sharper strategic and creative decisions.